Can wearing too much make up make your skin colour/tone change?

basically I used to have quite tanned skin when I was younger and now it is paler when I went to Debenhams for a consultation to see what make up would suit my skin colour/tone the woman said it could be that when I went through puberty that my skin colour has changed. But does this mean if that is the case my skin colour won't ever be the same? Or do you think it could be due to the fact that I wear too much make up... I never used to wear make up when I was like 16 but when I started wearing it at 17 my skin colour changed so could it be the make p that has stripped my skin of its natural colour? By the way I do live in London so the cold weather could also be a factor but I have lived here all my life and when I was younger my skin was still tanned so this probably is'nt due to the weather.